SET Creative (CTA's, descriptions, pitch decks)
While at SET Creative, I worked with Nike to help tell their story. Whether it was writing exciting and engaging wayfinding copy in their partner stores or researching and writing an extensive history of player achievements for a DNA wall during All Star Week, I was entrusted with staying honest to the brand voice without letting it go stagnant.
Also while at SET, I helped create and write out the ideas that made up our pitch decks to clients. Even the most game-changing idea in the world can be worthless without proper communication, and I delivered that for everyone from Sprite to T-Mobile.
Finally, I helped shape SET's brand voice as an exciting, do-anything partner with various internal marketing efforts like event recaps and season's greetings.
Intel (sell sheets)
Wrote sell sheets for Intel showcasing the exciting possibilities their new Iris Graphics brought to the table while also outlining specs for the new technology.
Next, I worked with Intel on a thorough naming exercise for their new, internal ongoing education resource.
adidas (CTAs, slogans, event copy)
- Generated ideas and created names for a store within store concept.
- Wrote two rounds of t-shirt slogans for adidas basketball. Will go into production in 2018.
- Wrote supportive copy for a Parley/adidas run event in LA including menus, event descriptions, and signage.