I collaborated and wrote headwater strategy for companies like Pinterest, Visa, and adidas. I also wrote manifesto copy for the Slanted Light website.
LaCrosse Footwear (email, instagram)
I collaborated and wrote email and instagram copy for LaCrosse.
SET Creative (CTA's, descriptions, pitch decks)
While at SET Creative, I worked with Nike to help tell their story. Whether it was writing exciting and engaging wayfinding copy in their partner stores or researching and writing an extensive history of player achievements for a DNA wall during All Star Week, I was entrusted with staying honest to the brand voice without letting it go stagnant.
Also while at SET, I helped create and write out the ideas that made up our pitch decks to clients. Even the most game-changing idea in the world can be worthless without proper communication, and I delivered that for everyone from Sprite to T-Mobile.
Finally, I helped shape SET's brand voice as an exciting, do-anything partner with various internal marketing efforts like event recaps and season's greetings.
Wrote sell sheets for Intel showcasing the exciting possibilities their new Iris Graphics brought to the table while also outlining specs for the new technology.
Wrote ongoing internal marketing emails for Intel Capital, outlining deals and industry trends.
Worked with the IDI team to increase applicants to the Intel Incubation Program.
Krownlab (ad copy, email, blog, case studies, white papers)
I was the first person Krownlab hired to help refine brand voice and increase awareness in the architectural and design fields. A major part of my efforts was to establish Krownlab as a leader in architectural hardware. To that end, I updated product page copy across the website to clearly outline why Krownlab leads the industry, leveraging their proprietary technologies. I researched and wrote blog posts detailing architectural hardware uses, installation best practices, and the company history to position Krownlab as a resource for professionals. Finally, I researched and wrote a thought leadership white paper on the how to solve the open plan office. I also created general concepts and wrote copy for digital ads like this, this, and this.
Researched and wrote articles for moovel's company blog, Move Forward. Move Forward explores the future of public transportation in America. Example articles: